Sweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?
In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.
What Are Infrared Body Wraps?
Infrared body wraps use far-infrared heat technology to gently warm the skin and underlying tissues, promoting sweating and increased circulation without the extreme heat of traditional sauna wraps. The idea is to help clients detoxify, relax muscles, boost metabolism, and improve skin tone—all while comfortably wrapped up.
Why Are They So Popular?
Wellness trends continue to drive customer interest in services that promise both relaxation and visible results. Infrared wraps appeal to clients seeking:
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A non-invasive way to feel sculpted and toned
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Detoxification through sweating
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Improved skin firmness and texture
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Relaxation and stress relief in a soothing environment
These perks make infrared wraps a sought-after complement to tanning, spa, and wellness offerings.
The Investment: What Does Adding Infrared Wraps Cost?
Infrared body wrap systems vary widely in price depending on features, size, and technology. The best value can be found in the Fit Bodywrap Avant, a major player in this arena, offering advanced settings similar to those in other models at a modest price (coming in just under $3500).
You’ll also want to consider:
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Staff training time
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Maintenance and consumable costs
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Space requirements in your salon
Client Demand: Is There a Market for Infrared Wraps?
Understanding your clientele is key. If your salon already caters to health-conscious, wellness-focused customers, infrared wraps may resonate strongly. Offering infrared treatments alongside tanning, massage, or skincare services can boost client retention and upsell opportunities.
However, in markets where traditional tanning or quick beauty services dominate, infrared wraps may require extra marketing and education to gain traction.
The ROI: How Does It Pay Off?
Successful salons report that infrared wraps can:
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Increase average ticket size by adding premium treatments
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Attract new wellness-minded clients
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Encourage repeat visits for package sales
A solid pricing strategy and knowledgeable staff are essential to maximize revenue. For example, offering bundled services—like infrared wraps plus sunless tanning—can enhance the perceived value and boost overall sales.
Is It Right for Your Salon?
Before jumping in, consider:
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Your target clientele’s interests and budget
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Available space and staff resources
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Your ability to market and educate clients on infrared benefits
Infrared wraps aren’t a guaranteed goldmine, but with the right approach, they can be a profitable, wellness-forward addition that sets your salon apart.